OLYMPIA, WA (MyBellinghamNow.com) – An advertising agency that helped develop marketing campaigns for OxyContin and other prescription painkillers has agreed to pay up for its role in the opioid crisis.

Publicis Health, part of a Paris-based media conglomerate, agreed to pay the entire $350 million settlement in the next two months.

Washington state will receive nearly $8 million of that total to help combat the opioid epidemic.

State Attorney General Bob Ferguson said the company provided physicians with digital recorders so they could analyze conversations that the prescribers had with patients about taking opioids.

Publicis is the first advertising company to reach a major settlement over the toll of opioids in the U.S.

The company said in a statement that most of the work subject to the settlement was done by Rosetta, a company owned by Publicis that closed 10 years ago.

As part of the settlement, Publicis agreed to release internal documents detailing its work for Purdue and other companies that made opioids.