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Heidi Persson is the General Manager of Pacific Northwest Media Group, bringing years of expertise in advertising and marketing. Known for her strategic approach and innovative solutions, Heidi has helped numerous businesses elevate their brand presence and achieve their marketing goals. With a deep understanding of both traditional and digital advertising platforms, she offers insightful advice on how to effectively reach target audiences and drive results. Her passion for helping businesses succeed makes her a trusted expert in the field.
With Google’s SEO strategy changes in early 2024, there is now more focus on content. Native advertising is most effective when utilized for storytelling or delivering valuable information.
Combining online local news advertising with a radio campaign is a valuable approach, leveraging the strengths of both mediums to reach a broader and more engaged audience, reinforcing the advertising message.